FSSAI steps to regulate advertising for food
business operators. The Food Safety and Standards Authority of India (FSSAI) set
up under the Food Safety and Standards Act, 2006 was created for laying down
science-based standards for articles of food and to regulate their manufacture,
stockpiling, circulation, sale and import with an aim to ensure availability of
safe and wholesome food for human consumption.

The Food Safety and Standards Authority of India (FSSAI) has finalised guidelines to govern claims and advertisements

 made by food business operators in relation to consumable food items. These rules aim to ensure that food claims and ads

 are truthful, and to hold food companies accountable for such claims and advertisements in order to protect consumers' interests.

When promoting and publishing communication to
promote any article of food, including labelling claims, the following
fundamental rules should be observed by food industry owners and marketers:

·        
Truthful, unambiguous, significant, and
non-misleading claims are required. It should make it easier for customers to
comprehend the information presented.

·        
Excessive consumption of a certain food
is not encouraged or condoned by claims.

·        
Claims must not state, suggest, or imply
that a balanced and varied diet cannot provide adequate amounts of nutrients as
required by the body; claims must specify the number of servings of the food
per day for the claimed benefit; claims must specify the number of servings of
the food.

·        
Validated methods of quantifying the
ingredient or substance that is the foundation for the claim that a food has
particular nutritional or health qualities must be used to support the claim.

·        
No use of words/adjectives like natural,
fresh, original, traditional, authentic, genuine, real, and so on on food
labels,

·        
All disclaimers pertaining to a claim
must be visible and legible.

·        
The FSSAI emblem and licence number
shall not be used in any claim or promotion of the sale, supply, usage, or
consumption of food goods

·        
The FSSAI emblem and licence number
shall not be used in any claim or promotion of the sale, supply, usage, or
consumption of food goods.

·        
Advertisements must not minimise the
necessity of leading a healthy lifestyle.

·        
Food or beverage advertisements may not
be marketed or depicted as a meal replacement unless otherwise specifically
approved by any other regulations enacted under the Food Safety and Standards
Act of 2006 (the Act).

·        
Advertisements must be consistent with
the facts on the food or beverage label.

·        
Every declaration required by these
requirements to be made on ads must be visible and readable.